Packaging is often the first and often, the only touchpoint to your customer.
When you own a business that manufactures and/or distributes a product, your packaging is usually the only point of customer contact …and impressions matter.
Packaging can be as simple as a plain paper bag or as complex as pharmaceutical-grade blister packs encased in a custom-shaped, form-fitting box. So how does one navigate this ever-changing sea of options and determine how you're going to best present your goods?
Believe it or not, it starts with branding and asking questions about how you want to be distinguished in the marketplace. Long before we look at your packaging, there are many variables that help shape this decision. Pricing, budget, who will be manufacturing your packaging and what are the limitations of their equipment/facility, your retailers might have certain restrictions, shipping and the lead-times or deadlines are just a few of the more obvious considerations. What about the packaging features your customers will see? Are your customers environmentally conscientious? Will compostable materials or recycling be a selling point? Will the packaging be thrown away right after it gets home or does the packaging remain and is stored with the product to keep it clean or protected?
These are just a sample of the questions a packaging specialist will ask you long before we get to the design part and that's the big difference. We know packaging, it's what we focus on.
Branding encompasses far more than your logo, your corporate colours and your packaging is so much more than just something you ship your products in.
Find out how a packaging specialist can help you and give us a call.