Before

Pristine Water Purification

Case Study:  Pristine Water Purification

 

PROBLEM 

The client had just bought the company and wanted to modernize the branding and packaging, starting with the launch of a new Filtration Straw/ Water Pump.

 

SOLUTION

I started with the logo redesign and decided that the graphic droplets were a worthwhile design element to retain but chose a more streamline and flowing font. 

 

Next, I demonstrated that a resealable pouch would give the packaging more usefulness and could be reused to store the straw in when backpacking or camping by keeping clothes from getting wet when the straw was repacked.

 

The bag background is an echo of the droplets from the logo and I wanted to feature the many ways you can use this product a colourful and modern update.